Large format or wide format digital printing is often used to produce banners, wallpapers, murals, wall appliqués, and decals, posters, skins for large objects like cars, outdoor ads. Digital wide-format printing allows for more visually engaging graphics and is ideal for graphic-heavy or visual-heavy designs. This is particularly effective when used for advertising, but can also be used in a variety of other artistic and decorative contexts.
Digital wide-format printing is also known as “grand printing” or “large format printing.” Typically, the largest width available for large-scale prints is 3.2 meters (10 feet). With wide format printing, the printing is typically computer-controlled and accomplished via ink nozzles that spray the image onto rolls of stock that’s fed incrementally into the printer.
In this way, wide-format digital printing is designed to support the maximum width of the print roll. Wide-format digital printing is typically faster than other forms of printing and produces brighter, more visually stimulating colors without sacrificing detail in the images it reproduces on a grand scale.
In wide-format digital printing, UV inks are typically used, resulting in a high quality, easily readable finish, regardless of size. These inks are resistant to fading from sunlight or damage from weather or other outdoor forces. However, some wide-format printing can use solvent-based inks instead of water-based inks, resulting in different finished effects.
Depending on your artwork and the size and use of the project your business is looking to do, a printing professional like WER-CHINA CO. can typically recommend the best format and inks for the particular job.