Printing on Canvas: Why print shop owners are saying “Yes” to this lucrative market

Printing on canvas: As print technology improves and consumers’ understanding of what is possible in printing expands, print shop owners are increasingly asked to produce graphics and images on canvas. The market for these customized, high-margin products has grown rapidly over the past five years, and printing on canvas is taking up a bigger share of the overall online photo printing market as well.

Clients of every stripe are interested in these distinctive prints. Professional artists and photographers frequently request printing on canvas as a way to produce limited editions of their art and photography. And, increasing numbers of consumers are seeking prints on canvas as a way to display their treasured images and family photos. Besides, business clients are using stylish canvas applications to spice up interior environments. The increase in visibility provided by social media sites has also contributed to the overall rise in interest in these unique custom prints.

There are many good reasons for print shop owners to say “Yes” to requests for prints on canvas. For starters, many shops already have the technology they need to produce such prints in-house. Additionally, since many print shop owners are under pressure to provide a one-stop solution for their customers, offering prints on canvas can be a profitable way to attract and retain clients.