Roberta Matuson, author of Talent Magnetism: How to Build a Workplace That Attracts and Keeps the Best, provided a few more tips on how small businesses can stay competitive.
1.Spruce up your site.An updated website is vital for attracting top talent. Make sure your site is easy to read and displays all of your job postings, she recommends.
2.Spend time on your job postings.Specify exactly what you are looking for in each of your job postings. Better yet, use what Matuson calls ‘’results descriptions.’’
‘’ Skip the boring job description, and talk about the results you expect that person to achieve,’’ she says. ‘’For example, write that in a specific role a person will have to develop strategies around specific skills and tasks.’’
3.Differentiate yourself. Think about how you are different from your competitors, and put that in your job description.
‘’ I was talking to a small business owner with 50 people in his company who takes his employees twice a year to an all-expenses-paid resort, ‘’ says Matuson. ‘’I don’t know of too many large companies that do that. As a small business, you have the ability to differentiate yourself.’’
4.Be visible. The more you, the small business owner, are out in your community, the better. Great candidates look to work with exemplary leaders, so volunteer with local organizations, apply for awards and talk to journalists about writing stories about your business. Anything you can do to elevate your brand helps bring in the best workers, she says.
5.Talk up your culture.During the interview process, focus on selling your company to the candidate.
‘’ Be intentional and tell them why your company is a great place to work, ‘’ suggests Matuson. ‘’ Sharing the details of your company’s culture will help bring in the best people.’’
Bottom line: Small business owners can absolutely compete with large companies for talent. Focus on your culture; create a friendly, inclusive atmosphere; get out in your community; and you will be well on your way.
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