Your printed marketing materials may be your only opportunity to get your customer’s attention in today’s increasingly competitive arena. Why not make them really shine, and catch their attention? You may want to check out the advantages and benefits of UV coating.
What is UV or Ultra Violet Coating?
UV coating machine
UV coating, or ultraviolet coating, is a very glossy, shiny liquid coating applied to a printed paper surface and cured on a printing press or special machine using ultraviolet light. The coating hardens or cures when it is exposed to ultraviolet radiation.
UV coating makes your printed piece eye-catching and is perfect for products such as postcards, hand-out sheets, presentation folders, business cards and catalogs, or any product that can benefit from a rich, glossy and dramatic look.
What are the Benefits of UV Coatings?
The ultraviolet coating has several advantages over other coating methods such as aqueous coating or varnish. They include:
Very high shine finish
When UV is used on deep, rich colors, like blues and rich blacks, the result is an almost wet appearance. This can be highly effective with image-rich projects, like catalogs. The stunning shine it creates is why it is so popular for certain designs and products.
Good abrasion resistance
If your printed piece is going to be handed out or travel through the mail, the combination of a visually appealing piece and durability makes for a great combo for postcards, brochures or business cards. The UV coating allows the mailed piece to resist smudging and marking and allows it to maintain a professional, high-quality appearance due to an extremely hard finish, one known for being both chemical and abrasion resistant.
High clarity
UV coatings make details pop and stand out, and are perfect for photographic images and company logos.
Environmentally friendly
UV coatings are free of solvents and do not emit volatile organic compounds, or VOCs when cured.
Instantaneous drying time with UV light exposure
By drying so quickly, the use of UV coating helps reduce production time, enabling earlier shipping and delivery times.
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