One of the greatest trends for the large format printer market includes the rising demand for 3D printing. These printers offer various benefits, such as high quality with improved efficiency and reduced energy wastage, which have made them a preferred choice for the end-users as compared to the traditional 2D printing. The 3D printing also provides additional services such as scaled-down replicas of the designs along with technologies including fused deposition modeling and selective laser sintering, which will drive the growth of the 3D printing market over the forecast period.
North America dominates the large format printer market as the demand for advertising and signage sector is growing rapidly in this region. A large number of companies, such as Walmart and HP, are investing huge funds into indoor and outdoor signages, driving the market. APAC is anticipated to grow rapidly during the forecast period as most of the major providers of large format printers reside in this region. The Asian markets, especially China, India, and Japan, are expected to lead the market owing to their booming economy and adaptability. Moreover, due to technological advancements, the regions of China, South Korea, and Taiwan build better-quality printers with enhanced quality.
Large Format Printer Market demonstrates a steady growth owing to the large format printing services that assist in delivering the marketers’ brand messages effectually to a larger audience. These printers make use of droplet technology, which creates clear and sharp images that are visible from a larger distance.
Despite the bigger size, these printers can print high-quality and efficient documents and are used for printing marketing collateral such as banners, posters, stickers, and pull-up banners for major businesses, which will drive the growth of the large format printer market. Factors such as printing as per the required quantity and withstanding extreme environmental conditions without fading also contribute to market growth.
The large format printer market has penetration into different printing technologies such as ink-based printers and toner-based printers. The UV cured ink-based printers hold a higher market share as they contain acrylic monomers along with a photoinitiator. This ink dries quickly on being cured and produces a robust image irrespective of the type of substrate. The signage application holds the highest share in the large format printer industry. Wide varieties of indoor and outdoor signage are prominently used especially for displaying warning signs on roads and highways and in the industrial sector. As signage prints are carried out with the aid of large format printers, their demand is anticipated to rise over the forecast period.
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