What is a Brand?

The original, unambiguous purpose of branding was to identify a product or service as belonging to a certain entity. For thousands of years, people engraved or burnt signs into goods to identify them as their own. Two words emerged for this – the Greek-derived “marking/mark” for engraved or painted symbols you might find on ceramics, teas, and early traded goods, and the Old Norse-derived “branding/brand” for burnt-in symbols that identified ownership of domestic animals, for example. In time, “mark” established itself in German, Italian, French, while “brand” took over as the generic term for “markings” in English. It is only relatively recently that the usage of “brand” increased notably. If we look at its frequency in Google-digitized books, as an illustrative and not exhaustive example, the word “brand” became more prevalent in writing at the beginning of the 20th century, but only experienced a significant increase in the 1980s, along with the dawn of brand consultancies.

The modern concept of a brand refers to the concept of attracting consumers and establishing brand loyalty, thereby creating a dominant position for the brand (and the market). The brand concept should include core concepts and extension concepts.

The brand is a kind of identification mark, a spiritual symbol, a value concept, and is the core embodiment of excellent quality. The process of cultivating and creating brands is also a process of continuous innovation. With its strength of innovation, it can stand in an invincible position in the fierce competition, and then consolidate the original brand assets, and participate in a competition at multiple levels, multiple angles and multiple fields.

With the idea of putting CUSTOMER FIRST and SERVICE FOREMOST; the high-quality product and good credit standing have become the WER value concept. Pursue excellence, Keep enterprising, WER is dedicated to providing the customer with high-quality products and perfect service. Strive to create an international Well-known brand in the digital printing industry.