In the era of information explosion, more and more advertisements are flooding people’s daily life. In a noisy communication environment, many advertising messages are often skipped by people, and the attention of audiences has gradually become a scarce resource pursued by major advertisers. How people’s perception of a brand can be realized from “seeing” to to “arriving” has become a matter of concern.
With the development and change of technology, various new media have emerged in the past few years, and advertising forms are constantly changing. Outdoor advertising still wins the choice and favor of many businesses and brands and plays a pivotal role. Every day when we move between homes, companies, shopping malls and other places, a large amount of immediate demand will be generated, and consumer behavior will also occur. Outdoor advertising is embedded in these living environments. In any era, as a part of people’s daily life, it always produces advertising effects steadily.
The emergence of the mobile Internet and smart phones provides solutions for consumer demands that appear anytime, anywhere. The combination of the scene and the mobile Internet has given outdoor media more room for development. So why choose outdoor advertising?
1.Pure advertising, high arrival rate
Different from other media, outdoor media does not rely on the inducement of other information (such as news, etc.) to realize the dissemination of advertising information. The audience will not be disturbed by other information and can directly receive advertising information in an instant. Outdoor advertising has irresistible contact. You don’t necessarily need to actively contact a certain carrier like turning on the TV, opening newspapers or magazines, or logging in to the website to see the advertisement. You can see the outdoor advertisement by walking on the street. This greatly improves the arrival rate of advertising information.
2.Area display advantage, strong visual impact
Different from TV and Internet advertisements that only exist on small screens, outdoor advertisements often have larger screens and can mobilize multiple forms of content expression, which has a huge content display advantage. Especially those large LED screens installed on the walls of large shopping malls, CBD centers, etc., are in obvious contrast with the traffic flow of the surrounding crowds. Even if they are far away, they can grab people’s attention for the first time. Comes with a strong visual impact and shock.
3.Long release period and continuous exposure
Different from TV and radio advertisements, which are limited in duration and fleeting, outdoor advertisements are basically released continuously and steadily, all day long. Outdoor advertisements are standing there 24 hours a day, 7 days a week. In the passive or active repeated contact of the audience, the audience’s memory of the advertisement content is subtly affected.
4.Full scene coverage, low cost per thousand people
Outdoor advertising is set up in the bustling city center, business district, or intersection with a lot of people and traffic, etc., it can reach the widest range of target consumers, and penetrate the advertising information to all ages, all classes of society, and flow It has a wide range and can guarantee the actual exposure and spread rate of the advertisement. Therefore, although the price of outdoor advertising is different, its cost per thousand people is very advantageous compared with other media.
5.More easily trusted and accepted
Outdoor advertising can make better use of the blank psychology that people often produce in public when they are free, making it easier for people to accept advertisements. In addition, compared to the uneven quality of advertisements on the Internet, compliant and legal offline, outdoor advertisements are closer to people, more willing to trust, and thus accepted.
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