Digital printing service trend

According to the analysis of PEIAC’s (PRINTING AND PRINTING EQUIPMENT INDUSTRIES ASSOCIATION OF CHINA) general secretary - Lu Changan, from the market development trend, the emerging market will focus on the following several aspects.

Firstly, the trend of digital printing will be upward. There has been an investigation in the US.

Which printing service do you think will grow quickest in the coming 2 ~ 3 years?

62.4% surveyed enterprises choose colorful digital printing.
53.5% surveyed enterprises choose digital printing - variable digital service

The above two are the most popular options among all the given choices.

Secondly the printing service based on web will be in the ascendant. In the US, 38% surveyed enterprises show positive attitude on the Web-to-print. There are another 30% surveyed enterprises are optimistic with the development of web store and cross-media marketing services, which is a great progress compared with 5 years ago. Thirdly, there is a huge potential in the potential application fields. Besides the conventional application, the application of printing technology in printing electronics, anti-counterfeit printing, 3D printing has gain widely attention, which are regarded as potential growth points in the printing industry in the coming future.